| A: | atmosphere, authenticity |
| B: | baking feast |
| C: | craftsmanship, creativity, culinary, custom-made, cosiness |
| D: | driven |
| E: | expertise, ethos, exchange, experience |
| F: | flexibility, fulfillment, feeling, faith |
| G: | glow |
| H: | historic handicraft, heritage |
| I: | ingredients, imagination |
| J: | joyous |
| K: | know-how |
| L: | love for old techniques, long-forgotten |
| M: | mood |
| N: | natural materials |
| O: | original, organic building materials |
| P: | patience, passion, pure |
| Q: | quatre-mains |
| R: | roots, residual heat |
| S: | spontaneous , small-scale, sustainability |
| T: | tasty, tradition |
| U: | unique |
| V: | veracity |
| W: | wilful, warmt |
| X: | XTC (without taking a pill) |
| Y: | yin, yang |
| Z: | zest, zingy |